What is a Main Street Program

What is a Main Street?

DC Main Streets is a comprehensive program funded by the Department of Small and Local Business Development (DSLBD) that promotes the revitalization of commercial districts in the District of Columbia. Created in 2002 through the National Trust for Historic Preservation, DC Main Streets serve as the citywide coordinating program that provides services and funding for the designated Main Streets programs in the District of Columbia.

District Bridges currently manages the Columbia Heights | Mount Pleasant and Lower Georgia Avenue Main Street programs.

Looking for small business support or opportunities in your neighborhood? Check out all of the DC Main Streets and get involved in your community.

The Main Street Approach

The Main Street Four Point Approach®

DC Main Streets builds on the Main Street Approach® that was developed by the National Main Street Center in 1980 to assist commercial revitalization efforts nationwide. The Approach consists of four points which work together to build a sustainable and complete community revitalization effort in the following areas:

Economic Vitality

Supporting local businesses

Strengthening business operations to capitalize on market opportunities and improve competitive advantage through strategies with technical assistance and training in areas such as product diversification and inventory control. Recruiting businesses for vacant and underutilized commercial properties.

Organization

There has to be organization for us to accomplish anything!

Creating public and private partnerships to build the resources (e.g. volunteers and funding) needed for sustainable Main Streets program, as well as public relations efforts that emphasize communication with stakeholders about the value of neighborhood commercial revitalization initiatives using tools such as website, newsletters, and annual reports.

Promotion

Promoting businesses helps create foot traffic

Developing retail sales events and targeted marketing to increase the purchase of goods and services from neighborhood businesses, as well as special events and activities that increase foot traffic to the commercial corridor, as a whole, and create a positive image that attracts new businesses, investors, and visitors.

Design

Make it look pretty

Revitalizing streetscape, signs, and public spaces to improve the physical condition of the neighborhood and create a clean safe, and appealing image and brand for residents, customers, and new and old businesses.